CASE STUDIES 

En Masse Entertainment

En Masse Entertainment Delivers Great Game Experiences with CenturyLink.

Flexible Cloud Solution Optimizes Game Experience through Spikes in Demand

Challenge
En Masse Entertainment needed to deliver an uninterrupted online gaming experience that kept players in the game and the excitement streaming. With their business expanding into new games and a mobile gaming initiative coming to fruition, a new IT strategy was necessary to avoid soaring costs and the erosion of the user experience so vital in the gaming world. En Masse Entertainment realized they needed a flexible cloud solution to release new games and automatically manage swings in demand as games cycle in popularity.

Solution
En Masse used CenturyLink Cloud compute to turn US$ 1M capex for a new game launch into US$ 25K opex a month. They also gained the flexibility to expand their virtual and physical resources on demand. With this new structure, engineers can focus on what matters most - the performance of the games. Spikes in demand are handled through automated provisioning in minutes.

Benefits and Results

  • US$ 1M capex turned into US$ 25K opex a month
  • Launch games with no up-front hardware costs
  • Optional gigabit connection
  • Dedicated cloud environment
  • Automated provisioning to handle spikes in demand
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